Seldom does the right opportunity come along to make a meaningful connection with a person in matters of health. The vast majority of people move quickly along when exposed to such messages, particularly while they negotiate lifes challenges simultaneously. MyPlace Media, an ambient media company, based in Dublin believe they have the answer to this problem. They offer washroom advertising in pubs and clubs throughout Ireland, giving would be advertisers the opportunity to connect with their potential customers at the most private of times.